Chewsday Review- Weet-Bix GO Minis

Today’s Chewsday Review features the Weet-Bix-Go breakfast biscuits minis (vanilla swirl). These biscuits are marketed as a way to eat Weet-Bix on the go. Every parent loves a good emergency snack that you can keep in your bag- but is this just a sweet biscuit disguised by Weet-Bix? Let’s have a closer look…

🔶Ingredients:
🔹Wholegrain cereals (56%) (wheat flour, Weet-Bix), canola oil, sugar, wheat flour, vegetable fibre, barley malt extract, salt, flavour, raising agents (500, 503)
🔹14% of this product comes from Weet-Bix
🔹Raising agents 500 is baking soda and 503 is ammonium carbonate (which sounds scary but it isn’t- it’s just a precursor to baking soda). Some people with food intolerances can have skin reactions to 503.
🔹Common allergens include: Wheat. May contain traces of peanuts, tree nuts, sesame, egg, milk and soy (not particularly reassuring that they declare almost every main allergen!)
🔶The positives:
🔹Contains a reasonable amount fibre. A 30g serving provides enough fibre to meet 20% of a toddler’s daily fibre requirements and 16% of a preschoolers daily fibre requirements. This is pretty good!
🔹The wholegrain content provides important nutrients for your little one’s gut. This also contributes to the fibre content.
🔹Sodium (salt) content is less than the upper recommended level, but at 312mg/100g it’s still reasonably high for a sweet product. So this is half positive, half negative.
🔹Saturated fat content is well within healthy guidelines.
🔹There’s a little bit of iron in these biscuits (from the Weet-Bix) but not a huge amount.
🔹Individual packets are perfect for emergency snacks to be kept in your bag!
🔶The negatives:
🔹Total fat content is relatively high at 16.8g/100g, which exceeds the recommended guidelines.
🔹Sugar content exceeds healthy guidelines at 17.2g/100g. This is mostly from added sugar and is much higher than regular Weet-Bix which has a sugar content of 3.3g/100g. They do have less sugar than most ‘baby’ biscuits on the market. In a serve of the Minis, this works out to be 5.2g which isn’t a huge amount.
🔶The marketing:
🔹”Made with real Weet-Bix“ Interestingly, there isn’t much other marketing on these packets, so I think the manufacturers are relying on the fact that everyone knows Weet-Bix is a very nutritious food. These Minis are also nutritious, but provide a fair bit more fat and sugar than regular Weet-Bix.
🔹”Four health stars“ According to the guidelines, this is appropriate, but I think it
🔶The alternatives:
🔹These Weet-Bix Breakfast Biscuit Minis are an ok option for a sweet snack. Obviously whole foods like fruit or yoghurt would be a better option for everyday consumption, but these aren’t too bad at all.
About Mealtime Building Blocks
Dr Kyla Smith is a paediatric dietitian specialising in fussy eating, feeding difficulties and childhood nutrition. Lauren Pike is an occupational therapist working in fussy eating and feeding difficulties. They have a private practice called Mealtime Building Blocks in Perth, Western Australia. You can connect with Kyla and Lauren on their website and sign up for their newsletter, and the Facebook page or on the Instagram page. You can also email them.

I'm a paediatric dietitian working primarily with kids who find mealtimes difficult, or are considered 'fussy eaters'. I've spent 10 years working on a government funded Mealtime Management Team and I've just branched out on my own. I love the specialty area of mealtime difficulties. My blog is based on key questions that parents ask about childhood nutrition, feeding kids and managing fussy or picky eating.


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