Seduction By Veggie

Most of us have heard time and time again that we need to eat enough veggies on a daily basis for good health, yet stats show that more than 90% of Australians still don’t meet the 5 recommended serves on a daily basis. New research shows the name of your vegetable dish matters. Seductive vegetables, or seductive sounding names for vegetable dishes can help improve vegetable intake.

Wait… Seductive Vegetables? What?

A research team at Stanford university recently conducted a study on the students, where ‘seductive’ or ‘indulgent’ labels were used to name vegetable dishes.

People often seem to think that if something is healthy, it won’t taste as good, where as if something is less healthy, it will taste better. Naming the dishes to sound ‘less wholesome’ worked a treat, as vegetable sales then went up 25% for the dishes that were renamed!

Other useful strategies

What are some other ways to increase vegetable intake? Here are my (other) favourite tips:

  • Start early in the day. Waiting until dinner time makes it really tough to consume the whole five serves. Starting at breakfast or lunch, and spreading your vegetables over the day makes it more likely you’ll achieve the five serves.
  • Mix it up. Include your favourites, but also experiment with vegetables you’re less familiar with, in a bid to keep it interesting.
  • Use herbs and spices. These help enhance the flavour of the vegetables.
  • Prepare in different ways. Steaming, sautéing, baking, roasting, stir-frying, raw… the list is long. Try different methods, and combinations, for example raw spinach leaves with roasted pumpkin, or sautéed brussel sprouts with sauerkraut.
  • Hide them! Grating a carrot, zucchini or eggplant into a pasta sauce, blending and mixing through a cake (hello beetroot), or incorporating into dips can be a tasty way to include.

But the seductive names…!

As the research shows, this is a great way to go! Head over to my new Facebook Page and let me know what your favourite names are for veggie dishes, and over to Talking Lifestyle for my recent chat about this topic!


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Chloe is an Accredited Practicing a Dietitian and Sports Dietitian who loves motivating her clients to make health changes to be the best they can be. Chloe specialises in sports nutrition, nutrition for arthritis and inflammatory joint disease, irritable bowel syndrome (particularly the FODMAP approach) and food intolerance. She also greatly enjoys working with people for weight management, inflammatory bowel disease, cholesterol, diabetes and eating disorders. Chloe currently works at BJC Health in Sydney, and with the Rabbitoh’s NRL U20s squad. Chloe has created this website as a place to find nutrition information, usually relating to sports and general wellness, thoughts on current trends, along with suggestions for delicious, healthy places to go when eating out (both in Australia and overseas). She also regularly blogs on BJC Health’s website, usually about IBS or arthritis. Chloe has had an interest in nutrition from a young age, due to having food intolerances herself, and also a realisation about the important role food played in her active lifestyle. She loves food, enjoys going out for meals and experimenting with new recipes and cuisines in her spare time. Due to working with long distance runners, she recently took up running herself, initially in a bid to gain more insight into ‘what it felt like’ to run a marathon. She has since fallen in love with running.

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